If you want to build better onboarding and working relationships with new customers, offer them similar tools that they use to appeal to their users. Talk their talk, so to speak. Adapting your onboarding process to a new client’s area of industry expertise affirms...
Converting more free trials means building trust with prospective customers and lowering the cost of customer acquisition. Free trials are also becoming increasingly necessary for SaaS companies looking to create long-term contracts. They even increase customer...
There’s nothing like a pandemic to turn the world’s attention to the growing importance and dependence on the healthtech industry. Did you know that for the third quarter of 2021, digital health companies scored $6.7 billion across 169 investment deals? Investors are...
Whether you’re a B2B enterprise corporation or a mid-market company, SaaS client onboarding is an essential part of your business. At some point as you scale, you realize a spreadsheet-driven process isn’t going to be enough. Not only that, but basic project...
Click here to sign up for the free trial conversion webinar on Tuesday February 8, 2022. What’s a popular way to increase product exposure and expand your customer base? Invite prospective customers to try your product for free. “Thanks to its advantages, the free...
The holiday season is often filled with joy, magic, and amazing memories of gift-giving, indulgent food, Christmas light-filled activities, cherished family reunions, and much more. Some of those memories, however, aren’t always so magical when you or a loved one is...
With estimates placing the value of the SaaS market at around $280 billion by 2026, free trial offers are among the more popular strategies for grabbing some of that traffic. But the steps you take to build that experience for potential customers will either secure a...
As is typical for January, predictions for 2022 are pouring into our newsfeeds. The pandemic has proven that uncertainty and unknown factors can dramatically impact the world around us. So it's a wonder that annual forecasting is possible for businesses. We’re...
When your clients purchase your software or product, they do so for very specific reasons. During the sales process, something made them think your product could solve one or more of their problems. In most cases, your product probably can, but too many companies fail...