So what is TTV? TTV stands for time-to-value. Think about the last time you put together a piece of furniture or a complicated toy for your kids. Was it a good experience or a bad one? Did you have to provide your own tools? Did it take more time than you expected or...
You know you have an excellent product—you wouldn’t be selling it if you didn’t. Picture this: you think you do a pretty good job delivering it to your customers, but somehow, they are never quite satisfied at the end of the onboarding process. What gives? You could...
Let’s say you’ve always wanted to go to Disneyland to ride Space Mountain. You go to a travel agent and they plan the perfect trip. Except when you get to Disneyland, Space Mountain is closed for repairs. Your perfect trip has suddenly become a bit of a bummer, no...
A lot of effort goes into closing a sale, but signing a contract isn’t the end. In fact, it’s just beginning. It’s what happens after the sale that determines what kind of experience your customer will have. This experience will determine whether they will stay...
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