Everyone loves free stuff. For businesses, free trials mean building trust with prospective customers and lowering the cost of customer acquisition. Free trials are also becoming increasingly necessary for SaaS companies looking to create long-term contracts by...
When it comes to growing the company sales pipeline, maintaining client satisfaction, and ultimately reducing churn, trust is the most important currency for customers. When trust is built, revenue will naturally increase, renewals will be won, and referrals will...
What if your current customers are your only customers for the rest of this year? With COVID-19 affecting all of us, we’re having to ask some very real questions. Businesses large and small are facing some major obstacles: mass layoffs, frozen budgets, increased...