Getting to Your Customer’s “Why”

“Getting to Your Customer’s ‘Why’” applies Simon Sinek’s “Start With Why” to customer success, helping professionals uncover true customer motivations. Master this skill to craft more effective strategies for managing onboarding, renewals, expansions, and challenging customer situations.

Rob Zambito, Founder & CEO of Success Scaled, joins Genevieve Easterling, Director of Customer Success at GUIDEcx, to share how to connect deeper and drive lasting customer value.

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Discover how GUIDEcx can help you improve efficiency by reducing your customer onboarding timeline and increasing the capacity of your project managers. Our unparalleled professional resources and unwavering commitment to excellence support our industry-leading customer onboarding solution.

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Andrew Hull

Director of GTM at GUIDEcx

Andrew Hull is the Director of GTM at GUIDEcx, where he focuses on how modern SaaS companies design and scale customer onboarding. In his role, Andrew works closely with implementation leaders, customer success teams, and revenue operators to understand what actually drives successful implementations, and where onboarding processes tend to break down.