Silicon Slopes: “Are Investors Accelerating Strategic Momentum? Here’s How to Be Ready”

Nov 24, 2020

By Amy Cook for Silicon Slopes

“During the Great Recession, many investors repeatedly made the same mistakes: “deploying capital at the peak, selling at a discount, then sitting on the sidelines during the recovery,” according to a report from McKinsey. During the economic uncertainty surrounding COVID-19, investors are taking a different approach. Rather than riding the waves of economic change, they are “parsing the crisis to distinguish temporary shifts from structural market changes and on maintaining (or even accelerating) their strategic momentum.”

Whether you’re seeking to invest or seeking funding, this new strategic focus on structural market changes could be a game-changer. Here’s how one company was poised to receive funding under this new structure.

GUIDEcx’s Series A Investors

GUIDEcx®, a Draper-headquartered project management platform for onboarding new customers, recently announced that they completed a $10 million Series A round of funding. Sorenson Ventures, a Silicon Valley and Utah-based early-stage venture capital firm, was instrumental in helping them complete the series, and EPIC Ventures, Orchard Ventures, LLC, and previous GUIDEcx investors Album VC and Prelude were also among the investors who saw the strategic potential in GUIDEcx.

What was it about GUIDEcx that appealed to these investors? Here’s what convinced Sorenson Ventures to take the plunge:”

Click here for the full article.

Read more GUIDEcx news articles here.

Recent Articles

GUIDEcx Celebrates Hispanic Heritage Month

  The GUIDEcx team is comprised of over 100 extremely talented individuals from a wide variety of backgrounds and experiences. The unique perspective from each employee helps to drive creativity and foster an environment that puts an emphasis on teamwork in the...

GUIDEcx Nabs Best Relationship Honors in G2 Fall 2022 Awards

GUIDEcx, the leader in client onboarding and project management software, was named the winner of Best Relationship product in the Relationship Index category in the Fall 2022 G2 Awards. This honor includes a total of 23 awards in various categories, including the...