Authority Magazine: Five Things You Need To Create A Highly Successful Startup

By GUIDEcx
Jun 11, 2021

Interview with Paul Moss, CEO of Moss Corporation

“Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles. Yet we of course know that most startups don’t end up as success stories. What does a founder or a founding team need to know to create a highly successful startup?

In this series, called ‘Five Things You Need To Create A Highly Successful Startup’ we are talking to experienced and successful founders and business leaders who can share stories from their experience about what it takes to create a highly successful startup.

I had the pleasure of interviewing Peter Ord, Founder and CEO of GUIDEcx®.

Peter Ord has revolutionized the client implementation and onboarding process by creating the most advanced tools for delivering value faster for clients. GUIDEcx is the top choice for implementation project managers and client success teams to invite, guide and engage their customers. Peter is driven to help companies create a customer-centric onboarding experience that’s unforgettable, makes the right impression and builds trust.

Thank you so much for joining us in this interview series! What was the ‘Aha Moment’ that led to the idea for your current company? Can you share that story with us?

a sales leader, I was constantly being pulled back into deals after they were sold. I was asked three questions on a continual basis:

1. When are we going to get the product we purchased?

2. Who is responsible for what during the implementation?

3. Can you demo the rest of my team that didn’t participate in the sales experience?

The ‘aha moment’ for me was getting a ‘Your package is late’ notification from Amazon. I realized that there are many experiences in the B2C space where ‘Onboarding’ or the ‘After Sales Experience’ is a top priority (Apple, Domino’s Pizza, etc.). I felt that these same expectations were bleeding into B2B and that it was no longer acceptable to keep customers updated via manual processes. That’s when I decided that creating a product centered on inviting, guiding and engaging customers through an implementation experience was worth the risk! I’m happy to report that the market is loving it.”

Read the full article here.

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