Everyone loves free stuff. For businesses, free trials mean building trust with prospective customers and lowering the cost of customer acquisition. Free trials are also becoming increasingly necessary for SaaS companies looking to create long-term contracts by increasing customer satisfaction. That being said, converting more free trials requires both parties’ high involvement and transparent communication.
Luckily, Todd White, co-founder and VP of Sales at GUIDEcx, and Bryan Neale, founder of Blind Zebra, are here to discuss the keys to converting free trials.
See the guide on converting more free trials.