Forbes Technology Council: Three Strategies for Building Trust and Increasing Customer Revenue


“When it comes to increasing your company’s revenue, you don’t need to look far. According to research by Gartner, Inc. (via Marketo), ‘about 80% of a company’s future profits come from 20% of its existing customers.’ How can this be true? Customer retention is vital for continuous growth. Ensuring your customers have a positive experience means they will be more likely to ask for services from you again in the future.

First impressions are everything when it comes to customer retention, which is why I focus on building trust first. If a customer has a bad first experience with your company, they are unlikely to return to you in the future — even if your product is good. How can you build customer trust and use it to increase your company’s revenue?”

Read the full article here.