Daily Herald Money Matters: 4 Books Every Entrepreneur Should Read in 2023


Looking for some help as an entrepreneur on knowing where to start, the message to share, and what products or services to offer? Here are four books every entrepreneur should have in their library as they build their business:

Masters of Scale: Surprising Truths from the World’s Most Successful Entrepreneurs by Reid Hoffman. LinkedIn founder Reid Hoffman sits with the founders of some of the world’s most successful companies and startups—including Netflix, Google, 23andMe, and TaskRabbit—and explores the strategies they employed to grow their businesses to where they are today in this fascinating read on successful business starters.

The Mom Test: How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick. In this book, learn such skills as recognizing biased feedback, writing effective emails that get responses, and finding the features that your customers actually need—not just what they think you want to give them.

The User Method: How Entrepreneurs Create Successful Innovations by Jeff Schwarting. The most successful innovations are made by people who created something they wanted to use for themselves. This book uses case study after case study of the world’s biggest brands to make this point and recognize patterns for building straightforward principles to scale your business. 

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries. Build something your customers need instead of something niche they don’t want. Once your product is built and customers are using it, you can use feedback to scale. Learn more about lean startups in this fascinating read.

Add these titles to your “must read” list this year and make this the year you empower your entrepreneurial spirit.

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