From Resistance to Results: Onboarding Isn’t Just Activation —It’s Behavior Change

In B2B SaaS, closing a new deal is just the beginning. The real challenge? Guiding customers through meaningful behavior change that sticks. That’s where onboarding becomes a strategic lever for long-term success.

Jay Nathan, CEO of Balboa Solutions, joins Peter Ord, Founder & CEO of GUIDEcx, for a dynamic, insight-packed session on how to turn change resistance into real results. Learn how to embed change management principles into every stage of the customer journey – and how to activate champions who keep momentum alive.

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Discover how GUIDEcx can help you improve efficiency by reducing your customer onboarding timeline and increasing the capacity of your project managers. Our unparalleled professional resources and unwavering commitment to excellence support our industry-leading customer onboarding solution.

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Andrew Hull

Director of GTM at GUIDEcx

Andrew Hull is the Director of GTM at GUIDEcx, where he focuses on how modern SaaS companies design and scale customer onboarding. In his role, Andrew works closely with implementation leaders, customer success teams, and revenue operators to understand what actually drives successful implementations, and where onboarding processes tend to break down.