Everyone loves free stuff. For businesses, free trials mean building trust with prospective customers and lowering the cost of customer acquisition. Free trials are also becoming increasingly necessary for SaaS companies looking to create long-term contracts by increasing customer satisfaction. That being said, converting more free trials requires both parties’ high involvement and transparent communication.
Luckily, Todd White, co-founder and VP of Sales at GUIDEcx, and Bryan Neale, founder of Blind Zebra, are here to discuss the keys to converting free trials.
See the guide on converting more free trials.
Director of GTM at GUIDEcx
Andrew Hull is the Director of GTM at GUIDEcx, where he focuses on how modern SaaS companies design and scale customer onboarding. In his role, Andrew works closely with implementation leaders, customer success teams, and revenue operators to understand what actually drives successful implementations, and where onboarding processes tend to break down.
Latest posts by Andrew Hull (see all)
- Visualizing the Customer Onboarding Software Market – March 13, 2026
- Customer Onboarding Is the Most Under-Invested Phase of the Customer Lifecycle – March 13, 2026
- Customer Onboarding in Banking is Hard. Here’s How to Make it Easier – March 9, 2026
