Meet our Exec Team: Tyson Lawrence

By Belle Ferro
Dec 17, 2021

GUIDEcx’s VP of Product Doesn’t Shy Away from Challenges

Tyson Lawrence, Vice President of Product

At GUIDEcx for 1 ½ years


Tyson Lawrence has been taught from a young age to meet a challenge head on, a skill that has allowed him to excel in his role at GUIDEcx. As a natural problem solver, he also thrives on learning new skills as he tries to find innovative ways to provide solutions and positive outcomes for the customers he works with. 

Read on for more details on what inspires him in his career and his personal life.


QUESTION: When you were a child, what did you want to be when you grew up? 

ANSWER: I could never pick just one. It seemed like every three or four months I was onto something new. A few notable ones I remember included X Games skateboarder, break-dancer, soccer player, video game designer, drummer, architect, doctor, and engineer. It seemed to change with whatever skill I was trying to learn or whatever my current hobby was.


QUESTION: Where have you lived? 

ANSWER: Salt Lake City, Utah; Malaga, Spain; Tenerife, Spain; Lehi, Utah


QUESTION: What is your favorite travel destination? 

ANSWER: My family cabin in Weber Canyon between Oakley and Smith and Morehouse, Utah.


QUESTION: What are your hobbies or passion projects outside of work? 

ANSWER: My main passion in life is my family. I have five awesome kids and an amazing wife I adore. We spend a lot of time together playing sports, board games, and being together in the outdoors. When I am not with them, I love building things, particularly wood working. I also love anything to do with music. My grandma sang professionally and it is something that has always united my family. While I wish I had a fraction of her talent, I cherish listening to, playing, and creating music.


QUESTION: Do you volunteer? If so, where? 

ANSWER: I currently volunteer teaching 5-year-olds at my local church. I also spend quite a bit of time volunteering in the youth soccer scene in Utah coaching, mentoring, and sharing my love of the beautiful game.


QUESTION: What is an interesting fact about you? 

ANSWER: I am ambidextrous.


QUESTION: What was your very first job?

ANSWER: At 10 years old I got my first job as a paperboy. Waking up at 6 a.m., snow, rain, or shine, to sling papers, taught me the value of hard work and discipline. I remember a time early on when I was in a hurry and carelessly threw a thick Sunday paper into an aluminum screen door, breaking the bottom panel and ruining the door. Spending a whole month’s worth of pay to fix that door hurt a lot, but it taught me how to put care and exactness in the work I do.


QUESTION: What was the most valuable lesson you learned in life so far? 

ANSWER: The lesson captured beautifully by the last line of the poem Invictus by William Ernest Henley, “I am the master of my fate, I am the captain of my soul.” Ultimately my life and my opportunities will be what I make of them. There are lots of finger pointers in life and very few fixers. Don’t be a bystander in your own life’s story.


QUESTION: What professional accomplishment are you most proud of? 

ANSWER: Being ranked No. 1 for Client Onboarding. Very few people can say the company they work for is the best in the world at what they do. Being a part of a company, and even more specifically a product team, that has received that designation gives me tremendous pride in the work everyone here at GUIDEcx is doing.


QUESTION: What makes you unique in your profession? 

ANSWER: I think it is a combination of my strong technical background and a genuine love for problems and learning. I earned a degree in computer science and spent about 10 years as a software engineer before making the switch to product. Having a deep understanding of the technical side of the business and the implications on product decisions makes me much better at what I do. I also genuinely love problems. I love thinking about them, understanding them deeply, and then trying to solve them. Looking back on my life from early childhood to now, I realize that the No. 1 thing that excites me is learning new skills and tackling new challenges. I think this is one of the reasons I changed my mind so much as a kid on what I wanted to be when I grew up. When a new challenge, problem, or skill to learn comes my way, it consumes me until I understand it and do something about it. Ultimately this is what creating a word-class product is all about: Deeply understanding customer problems, and then finding innovative ways to deliver outcomes to them that solve their problems and deliver value to their business and customers.


QUESTION: If you could give a younger person some career advice, what would it be? 

ANSWER: Embrace pain and challenges. There was a saying my mother would often quote to me growing up that has always stuck with me, “There is no growth in the comfort zone, and no comfort in the growth zone.” Don’t be afraid of hard things. If given the choice between an easy class you are guaranteed to get an A in or a hard class that will stretch you where you might fail, take the hard class. The same is true for jobs and careers. Don’t let fear of failure inhibit your growth.


QUESTION: What is your favorite part about working for GUIDEcx? 

ANSWER: Solving real problems with an all-star cast of people.


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