Sid Ewing, Head of Marketing, Has Found the Startup Trifecta at GuideCX
Sid Ewing, Head of Marketing
At GuideCX for 1 year
From learning the value of hard work as a teen bussing tables at a busy Park City restaurant to experiencing the joys of helping residents of impoverished communities in India gain access to the healthcare they need, Sid Ewing has built a life and career foundation rich with experience. Along the way, he’s discovered the value of finding talented mentors and honing talents and skills that will help you advance up the corporate ladder.
Read on to learn about Sid’s experiences traveling to India, his passion for animals, guitar skills, knowledge of digital marketing, and more.
QUESTION: When you were a child, what did you want to be when you grew up?
ANSWER: I wanted to be a zookeeper. I loved animals and studied every animal entry in the encyclopedia, watched nature channels, and read National Geographic from cover to cover. Unfortunately, I’m allergic to furry animals so I ended up in digital marketing.
QUESTION: Where have you lived?
ANSWER: I’m a Utah native through and through. I grew up in Park City and eventually moved down to the Salt Lake area.
QUESTION: What is your favorite travel destination?
ANSWER: That’s a tough choice to make between the Redwoods and the Himalayas. Both of these destinations are awe-inspiring and impossible to capture on film and need to be experienced in the flesh. If I had to pick, I would choose the Himalayas via India. Visiting beautiful India will change your perspective of the world you live in.
QUESTION: What are your hobbies or passion projects outside of work?
ANSWER: My passion is getting outdoors with my family. We love camping, glamping, hiking, fishing, hunting, you name it. I’m also capable, but not proficient in 3D modeling, 3D printing, and playing the acoustic guitar. I’ll dive into anything that grabs my interest. I’m always amazed at how much you can accomplish by learning from others on the internet. I could have passed my falconry test if I could have found a sponsor.
QUESTION: Do you volunteer? If so, where?
ANSWER: Besides the general volunteering with community building projects and helping people of advanced years cross the road, I did get to volunteer in a dental and vision clinic in Ladakh, India for children and adults that only get this kind of care once a year. It’s amazing how far a little help and contribution can go in a place like Ladakh.
QUESTION: What is an interesting fact about you?
ANSWER: I started out as a database admin, server admin, and web developer. I created some of the first web crawlers and leveraged them for affiliate marketing when Google was easy to manipulate early on. I got more than one call from major hosting services for putting a server into an infinite loop. Oops.
QUESTION: What was your very first job?
ANSWER: Bussing tables at a restaurant in Park City when I was 14. Maybe the hardest job I have ever done.
QUESTION: What was the most valuable lesson you learned in life so far?
ANSWER: Good mentors are key to your success.
QUESTION: What professional accomplishment are you most proud of?
ANSWER: I have been lucky enough to be a key player in helping a handful of startups get to the acquisition or IPO stage. It’s a big challenge and a lot of fun.
QUESTION: What makes you unique in your profession?
ANSWER: I may have started bussing tables, but I moved into software development early in my career before moving to digital marketing. Understanding how the internet and technology work has given me a huge advantage when it comes to what is possible and given me the ability to do things no one has thought of in digital marketing.
QUESTION: If you could give a younger person some career advice, what would it be?
ANSWER: Become an expert at one valuable thing and add experience from there. You will get hired and offer value for something you are an expert at and then you can add other skills and management experience after that. You need to get in the door as an expert.
QUESTION: What is your favorite part about working for GuideCX?
ANSWER: The success trifecta. Product, leadership, and vision. My favorite thing about GuideCX is that the company has all three. Many companies survive or grow with one or two, but GuideCX has everything it needs to continue to be the client onboarding authority.