Reducing Churn with Better Customer Onboarding

Reducing Churn with Better Customer Onboarding

One of the most important metrics SaaS companies track is “churn”, a term that describes customers who don’t renew. The key to reducing churn is not simply to have a great product (although that helps), it’s making sure your onboarding process is streamlined and...

We’re Done with Onboarding…Now What?

We’re Done with Onboarding…Now What?

Customer success for new SaaS clients starts long before they actually begin using your software. Your sales team lays the groundwork by building a relationship and explaining how your software can provide solutions for their most pressing problems. Then it’s up to an...

The Difference Between Client-Centric and Feature-Centric

The Difference Between Client-Centric and Feature-Centric

One of the biggest mistakes SaaS onboarding teams make is spending too much time focusing on the features available in the product. The onboarding interaction is important to set the tone for how well your clients are able to use the product, so it might seem like a...

Successful Transitions from Sales to Onboarding: What it Looks Like

Successful Transitions from Sales to Onboarding: What it Looks Like

There’s a lot of information out there focusing on the sale. You need to attract new clients, but once you close a deal that’s actually not the end of the road—it’s just the beginning. What you do next will determine whether you set the client up for success in the...