GUIDEcx Debuts New Brand Film!

Dec 14, 2022
I AM A GUIDE. The essence of Guiding.

Filmed in Utah, this film captures the essence of what it means to be a Guide. The brand film is a showcase piece for our rebranding efforts that launched this summer. The new look puts a spotlight on authenticity by embodying our three brand pillars: Wisdom, Trust, and Human.

“I wanted to surface the attributes of different types of Guides and show the diversity of humans that emulate these. The organic feel of this film and overall brand really showcase human authenticity at its best,” said Nick Hansen, director of brand and creative at GUIDEcx. “Environments may change but the characteristics and principals are unchanging.”

You can learn more about our brand here.  

More to Come! 

The brand film is just the first element in a long list of content that we have planned for 2023. Check back later for more updates and make sure you are following us on social media to get the latest news about our brand updates and product releases.


Recent Articles

Introducing the New Navigation Rail

Here’s What’s New with Navigation We’re thrilled to introduce the new navigation rail within the GUIDEcx web application! Here at GUIDEcx, we’re always iterating and improving based on customer feedback. These updates to our navigation not only increase efficiency for...

Why Digitizing Onboarding Improves the Customer Experience

Providing excellent onboarding shouldn’t just be the goal for your employees—it is also absolutely essential to your customers. Unfortunately, customers are often left to fend for themselves as soon as they buy a platform, resulting in slow-moving adoption and time to...

8 Ways Customer Onboarding Strategies Are the Keys to Efficiency

8 Ways Customer Onboarding Strategies Are the Keys to Efficiency

Inefficiency within your organization can cost your business as much as 20–30 percent of your yearly revenue. That’s a lot of income left on the table due to not being efficient—and in today’s economy, who can afford that?  For most organizations, efficiency means how...