Basile Joins GUIDEcx as Chief Marketing Officer

Aug 18, 2022

As we continue our growth as the nation’s leader in client onboarding platforms, GUIDEcx® is expanding our executive team. We are pleased to announce Peter Basile as our very first Chief Marketing Officer. The role will see Basile managing the global brand both on the corporate and product level, as well as, managing revenue marketing, coordinating communications, and driving digital marketing. He will amplify our message of transforming the customer onboarding experience to accelerate the time to value and reduce churn for our customers.

With over 20 years experience in leading sales and marketing roles, Peter brings deep GTM experience in B2B SaaS offerings to GUIDEcx. Most recently, Peter led global marketing efforts for Threat Stack to a successful acquisition by F5 as part of their Cybersecurity practice. Peter has also led global marketing efforts at Tempo Software, Applause, and Lionbridge’s Global Software Products division. Peter has led corporate marketing and branding thru IPO, VC funding, PE and strategic acquisitions bringing senior management experience that supports organizations throughout their growth stage.  

“Having managed and purchased many SaaS products, I appreciate the importance of time to value and consistently execute proper onboarding once a software decision is made. GUIDEcx is a product that solves so many problems for businesses and sets the standard for how people work together,” says Basile. “Customer onboarding is one area where there is no standard, and each company is trying to build this practice without the context of deep experience implementing across every use case or having the best tools to ensure timely communication. We get to focus on helping people work better together. I look forward to building on this vision with a focus on our customers and how we can best help them guide impactful experiences.”

“I couldn’t be more excited to add another Peter to the mix,” says Peter Ord, CEO. “Through my reference checks, I continued to hear over and over that Peter Basile was a multiplier of people who makes everyone around him better.  Our future is brighter with Peter Basile on our team!”

Basile joins GUIDEcx as they maintain their assertive momentum in leading the industry in customer onboarding. GUIDEcx continues its plan to double its workforce by the end of this year as part of the goal for their $25 million Series B round of financing. To learn more about GUIDEcx and its offerings for your customer onboarding processes, schedule a free demo. To interview Peter, you can contact for more information.


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