B2B onboarding is unique, but for companies that operate in this space, good B2B customer experience is essential. Your customers have high expectations about the products they purchased, and in many cases those products have higher costs and a longer lifespan than...
One of the most important metrics SaaS companies track is “churn”, a term that describes customers who don’t renew. The key to reducing churn is not simply to have a great product (although that helps), it’s making sure your onboarding process is streamlined and...
In the customer onboarding process, there are a lot of things you can and should track, and many of them are very important—for example, how long it takes to complete certain tasks, and how often you meet your onboarding deadlines. There is one thing that companies...
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